Red by Marc Ecko is flirty and flashy. Our red by ME girl is the
ultimate girl encompassing the glimmer of diamonds, the gloss of
metallics, the need for attention, and embodying the art of innocent
seduction. Her presence is confident; her look graphic yet feminine
– and she is quite a flirt.
Marc Ecko’s heritage of cool graphics infuses the collection
with eye-catching prints branding her as Marc’s girl. The
interlocking ‘ee’ makes it stand as the emblem for red by
ME adorning tissue jersey tops, hoodies, the back pocket of skinny
jeans and gold accented trim.
The season starts off dreamy and decadent with tissue jersey tees,
pendant tops dripping with diamonds pulled from chandelier art. The
fantasy continues with rock-n-roll inspired art in essence of LA style
and ancient Egyptian icons adding studs and regal arts featuring crowns
shields and wings to lush French terry pieces, fun fleece and tees.
As the leaves part from their branches and the sun sets earlier, the
Red by ME collection eckos every girls’ desire for pretty tops,
cozy bottoms, contemporary pieces, sensual dresses and mod topper
coats. The collection takes her from night to day and from work to play.
Birth of an empire
Marc Ecko’s journey began in the mid-80s while he was still a
high school student working in a makeshift design studio located in the
garage of his parents’ New Jersey home. Armed only with an
airbrush and his creative sketches, Marc quickly built a loyal fan base
and in 1993, at the age of 20, founded *ecko unltd. Ecko unltd. has
evolved from 6 t-shirts in 1993 to and empire of 7 brands - *ecko
unltd., Red by Marc Ecko (Eckored), Marc Ecko Cut & Sew, Ecko
Function (international), Zoo York, Avirex, G Unit; as well as Complex
Magazine, Getting Up videogame, several charity organizations and
thought provoking actions that disrupt the everyday status quo
encouraging youths to be expressive and fight for their rights.
In Fall 2007, Marc Ecko introduced his new contemporary
junior’s line entitled ‘Red by Marc Ecko’. The
collection draws it’s inspiration from seasonal fashion trends
and reinterprets them into versatile pieces that are casual, fun
unrestrained and hip. The collection also includes a new lifestyle
category adorned ‘ath-leisure’. By taking women’s
athletic wear and combining it with leisure wear incorporating graphics
and adorning embellishments. Red by Marc Ecko creates pieces full of
flirty playfulness. The pieces are dedicated to being comfortable yet
sexy and chic, you just might find yourself pairing them up with your
favorite heels and heading out for the night.
The Red by Marc Ecko girl:
She is transforming from a girl to a young woman and embraces a
casual young sexy, and playful sense of style. She has a strong sense
of identity and considers her clothing style a reflection of herself.
She has awareness of designer brands, trends and pop culture. She loves
to shop with friends and is influenced by her peers, celebrity idols,
music, movies, television and internet.
WHAT:
Eckored is an urban and pop-culture oriented collection that caters to
a multicultural audience. With an innovative style, the brand offers a
full collection containing denims, sweat pants, zipped hoodies ,
fashion tops, knitwear, basic tees and outerwear.
WHO:
The typical eckored consumer is a self-confident young woman between 14
and 30 years. She loves the urban athletic lifestyle and likes to
combine it with fashion. She likes to dress sexy with a chic twist and
blingish details.
Eckored – supreme downtown rockers
