ECKO FUNCTION is a new brand of streetwear, a fashion hybrid that was built for the international market, ideal for anyone who is over "being something" and exists in the space where the lines are blurred. ECKO FUNCTION is part of the urban new wave that has evolved past "type".

Taking design cues from classic work wear and military gear, ECKO FUNCTION revamps the terrain by switching up fabrication, tailoring lines to reveal form, taking traditional to original. Dynmic unexpected graphic creations, silhouettes that follow a European fit and a color palette that mixes crazy, bold tones with sublime earth shades make for an aesthetic that lives right on the edge, streetwear couture.

As always, outerwear will be a key component in the Men's and Women's collections. The focus is on transitional pieces which feature a variety of innovative fabrics from super light weight nylons, coated ripstop, bonded nylon jersey, fleece, French terry and the return of shiny wax cire.

Colorways include Real Black, Bleach White, Code Blue, Heathered Aluminium and Fatigued worked in with some bright pop colors Virtual Fuchsia, High Risk Red, Go Green, Yellow Haze, and imperial Purple.

The change to a sleek new logo makes it clear that ECKO FUNCTION is designed specifically for a more a sophisticated shopper, a new hybrid consumer that combines lifestyles' and lives a life that is truly a byproduct of the urban melting pot. ECKO FUNCTION is another expression of cultural evolution.